Two Constructions.Two Very Different Ways to Build the Floor
A rug does more than fill an empty surface. Its construction changes how the room feels. Handwoven durries offer a flatter, more graphic expression where weave and pattern become central. Hand-tufted rugs create a deeper surface and allow pile, form and colour to play a stronger role. Artasia's rug capability includes handwoven and hand-tufted construction, alongside flatweave and chenille-printed programmes. The supplied material also references wool, cotton, jute and blended fibres, with custom sizes, constructions, pile heights and colourways.
Handwoven Construction
Hand-Tufted Construction
Custom Colourways
Custom Size & Scale
Sub Categories
Artasia durries and rugs bring warmth, texture and colour to floors. Each design starts with natural fibres and traditional weaving and tufting techniques.
Flatweave Durries
Low-profile rugs made with a flatwoven construction, giving them a clean, structured look with pattern and weave taking centre stage.
Handwoven Durries
Craft-led floor textiles where yarn, colour and weave come together to create texture and visual rhythm. Well suited to both subtle and more graphic designs.
Key Capabilities/ Product Variations
Artasia's durries and rugs are crafted in handwoven, hand-tufted, and flatweave constructions for lasting texture and comfort. With custom sizes and colourways, each piece can be tailored to your collection.
Construction Changes Everything
A handwoven durrie and a hand-tufted rug may begin with the same room brief, but they express it very differently. In a woven rug, structure, yarn and pattern are closely connected. In a tufted rug, pile can introduce greater depth, softness and dimensionality. The choice is therefore not only aesthetic. It determines the physical character of the rug and how strongly it sits within the room.
Explore Our CraftsmanshipBuilt Into the Rug
Every Artasia durrie and rug is made for lasting use, combining natural fibres, handcrafted techniques and considered design for everyday floors.
Construction First
The visual direction begins with choosing the right rug construction rather than applying the same artwork to every technique.
Scale Matters
Artwork needs to work at floor scale, where repeats, borders and proportions read very differently from a small sample.
Colour Has More Depth on the Floor
Wool, Cotton & Jute
Multiple tones can behave differently depending on weave, pile and surrounding furniture.
Made Around the Programme
Size, colour and construction can be developed against buyer requirements within Artasia's broader custom rug capability.
Custom Capabilities
From size and shape to fibre and finishing details, every durrie and rug can be tailored to suit your space, design vision and functional requirements.
Custom Size
Develop dimensions around the room, retail assortment or project requirement.
Custom Colourway
Adapt the rug around the buyer's palette rather than a fixed standard colour offering.
Custom Construction Direction
Select between flatter handwoven expression and deeper hand-tufted character according to the intended product.